ICP
Use AI to identify your perfect ICP that is most likley to convert to revenue
Cross-sell & Upsell
Uncover hidden revenue by pinpointing which of your existing customers are most inclined to take advantage of upsell and cross-sell offers
Churn Prediction
Understand which customers are most likely to churn with a prediction score.
Opportunity Scoring
Use our predictive AI to score your marketing MQLs based on the Ideal Customer Profile (ICP) and the likelihood of conversion.
Campaign Optimisation
Use our predictive AI to understand the most effective channels and content for your campaigns.
Predict AI Marketing
Ideal Customer Profile
Are you ready to upgrade your targeting based on the wealth of data in your CRM? Say goodbye to opinion-based ideal customer profiling and start using data to identify and create a detailed Ideal Customer Profile (ICP) based on won opportunities instead of lead volume. Improve your Account-Based Marketing (ABM) and demand generation campaigns and stop wasting money on targeting the wrong people.
Forbes state, companies that use data to identify and target their ideal customers experience a 36% increase in customer acquisition.
Predict AI Marketing
Cross-sell & Upsell Identificaiton
Uncover hidden revenue opportunities by pinpointing which of your existing customers are most inclined to take advantage of upsell and cross-sell offers, allowing for targeted marketing to specific customer segments with tailored promotions and communications. With real-time product purchase scores integrated directly into your CRM, you can identify high-potential customers and create personalised marketing campaigns to maximise upsell and cross-sell opportunities.
Our customers have already seen:
- 12% increase in cross-sell conversion rate
Predict AI Marketing
Churn Prevention
Understand which customers are most likely to churn with a prediction score. We analyse patterns in customer data to identify signals indicating a likelihood of departure. We then identify and prioritise at-risk customers and create retention marketing campaigns and incentives.
Prioritise at-risk customers and, like our current customers, achieve a 2% increase in retention rate. It’s time to retain your revenue.
Cloudapps Predict AI Marketing
Opportunity Scoring
It's time to stop the sales and marekting debate over the quality of leads and start focusing on generating revenue. Use our predictive AI to score your marketing MQLs based on the Ideal Customer Profile (ICP) and the likelihood of conversion. This will enable the sales team to concentrate on accounts and opportunities that are more likely to convert into revenue.
Predict AI Marketing
Campaign Optimisation
Use our predictive AI to understand the most effective channels and content for your campaigns. By identifying the best sequence of channels through iterative learning, our deep-learning neural network optimises the campaign performance over time.
Our customers have seen an increase of up to 26% conversion rate over 12 months.
Signal Boost: How Vodafone Leveraged AI to Transform Sales & CRM Data Quality
With our expert guidance, Vodafone embarked on a strategic mission to enhance its sales team’s performance and CRM data quality in a fiercely competitive market.
Download our free case study to see how Vodafone were able to integrate our AI-driven platform to:
- Increase sales efficiency by 174%
- Award 1,930 sales-incentive awards in a single competition
- Increase their average win-rate to 8%
Helping sales executives forecast, predict & improve sales results using artificial intelligence and behavioural science.